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图说车市 | 2017年上半年豪华车终端销量逆市上扬,奔驰大幅领先竞争对手

发表时间:08月22日 22:29:58    点击:

原标题:图说车市 | 2017年上半年豪华车终端销量逆市上扬,奔驰大幅领先竞争对手

Mercedes-Benz leaves others in the dust in H1 2017 China premium brand end-user sales

根据CBU Analytics整理的终端销量数据显示,豪华品牌乘用车的市场占比从2011年的7.85%增加到了2012年的9.13%,后常年保持在9%左右。而2017年上半年因为小排量车型销量的下滑,豪华品牌占比上升至11.35%。虽然如此高的市场占比并不能持续,但是奥迪A3、2月上市的国产宝马1系和2018年将上市的奔驰A级三厢将不断挤压合资品牌的生存空间。

According to data from CBU Analytics, the premium brand passenger vehicles (cars, SUVs and MPVs) accounted for 9.13 percent in 2012 of the total PV registration volume, up from 7.85 percent in 2011, but stayed at around 9 percent for the next few years. Based on the slump of small-displacement vehicles in H1 2017, the premium brand PVs took 11.35 percent of the total PV registration volume. Although the high market share won’t sustain, Audi A3, launched in February and locally-produced BMW 1 Series and the locally produced Mercedes-Benz A-class sedan hitting the market in 2018 will squeeze the space of JV brands.

2017年上半年,在乘用车市场整体下滑的情况下,豪华品牌乘用车累计上牌量为115万辆,同比上涨18.01%,其中近三分之二(67.87%)的车辆在中国生产。2017年6月豪华品牌乘用车上牌量达204,523辆,同比增长15.78%。

China registered 1.15 million premium brand passenger vehicles in H1 2017, up 18.01 percent despite the overall slump of the total passenger vehicle registration volume. About two-thirds of the premium brand registration volume was locally-produced. In June, premium brand PV registration volume reached 204,523 units, up 15.78 percent.

2017年上半年,奔驰累计终端销量猛增35.17%达295,739辆,其中奔驰C级增长20.97%,奔驰GLC增长43.93%,新一代奔驰E级长轴距版增长123.96%。宝马增长18.61%达248,292辆紧追奥迪的252,222辆,其中国产宝马3系增长9.60%达60,043辆,国产宝马1系销量达5,591辆。但是,奥迪上牌量下跌11.69%,奥迪各个车型全面下滑。2017年上半年,奔驰宝马奥迪的合计销量为796,253辆,占豪华车总上牌量的七成,同比增长11.56%。同时,2017年上半年前十名热销国产豪华车型全部被ABB包揽,奥迪上榜4款,奔驰3款,宝马3款。奔驰多年来首次夺得销量冠军,并把奥迪和宝马远远甩在身后。

In the first half, Mercedes-Benz registration volume reached 295,739 units, up 35.17 percent, powered by the C-Class’s 20.97 percent growth, GLC’s 43.93 percent growth and 123.96 percent growth of the new generation of the E-Class Long Wheelbase. BMW sales increased 18.61 percent to 248,292 units, following the 252,222 units registered by Audi, and the locally-produced BMW 3 Series Long Wheelbase increased 9.60 percent to 60,043 units. However, Audi’s registration volume decreased 11.69 percent with all models experience negative growth. In the first half, the combined registration volume of Mercedes-Benz, Audi and BMW reached 796,253 units, accounting for 70 percent of the premium vehicle market. The top 10 bestselling premium models were all from the German trio of “ABB”: three each came from Mercedes-Benz and BMW and four from Audi. For the first time ever, Mercedes-Benz obtained its leading positon in half a year and left both Audi and BMW far behind.

在二线豪华品牌中,凯迪拉克依靠国产车型强势增长70.35%,累计销量达78,083辆,其中凯迪拉克XT5达28,720辆,凯迪拉克ATS-L达25,112辆,凯迪拉克XTS达19,612辆。捷豹路虎增长40.12%达73,480辆,其中捷豹F-PACE销售6,704辆,国产捷豹XFL销售8,686辆。林肯暴增91.93%达23,653辆。讴歌暴增277.39%达5,808辆,包括5,257辆国产讴歌CDX。特斯拉增长106.96%,达5,648辆,其中Model X销售3,317辆。而DS继续暴跌62.58%只有3,166辆。大众品牌“豪华”轿车-辉昂累计销售1,879辆。首次进入大陆市场的阿尔法罗密欧累计销售达961辆,其中Giulia累计销售958辆。虽然阿尔法罗密欧与销售渠道还未磨合到位,但是其品牌潜力巨大,完全有可能跻身于主流豪华车品牌。2017年上半年,二线豪华品牌(含大众辉昂)的合计销量为351,383辆,占豪华车总上牌量的三成,同比增长36.21%,增速远高于ABB。

For the rest of the premium brands, Cadillac sales surged 70.35 percent to 78,083 units powered by 28,720 units of the XT5, 25,112 units of the ATS-L and 19,612 units of the XTS. Jaguar Land Rover sales increased 40.12 percent to 73,480 units, with the F-PACE selling 6,704 units and locally-produced XFL selling 8,686 units. Lincoln sales reached 23,653 units, up 91.93 percent. Acura sales surged 277.39 percent to 5,808 units powered by the locally-produced Acura CDX with 5,257 units registered. Tesla sales reached 5,648 units, up 106.96 percent, with Model X selling 3,317 units. However, sales of the French “luxury” brand DS kept dropping 62.58 percent to only 3,166 units. Volkswagen’s “premium” model, the Phideon, produced at SAIC-Volkswagen, had registration volume of 1,879 units. Alfa Romeo entered the Chinese market with Giulia and Stelvio and reached 961 units, with Giulia accounting for the bulk (958 units). Although Alfa Romeo needs time to adapt to the Chinese market, it has potential to become a popular brand in China. The combined registration volume of premium brands other than “ABB” increased 36.21 percent to 351,383 units, faster than the growth of “ABB” and accounted for 30 percent of total premium brand PV registration volume.

在超豪华品牌方面,玛莎拉蒂暴增142.08%达7,887辆,其首款SUV Levante累计销售4,566辆。

For super luxury brands in H12017, Maserati surged 142.08 percent to 7,887 units thanks to the Levante, thebrand’s first SUV, which sold 4,566 units.

关键字:凯迪拉克ATS   捷豹XF   国产车   

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